There are countless tools online providing social media services; which many have been used as business intelligence to identify, predict and respond to customer’s behaviour.
After performed a bit of research and look at what other users have said about each individual tools, I have decided to use Social Mention since it is free while offering great functions including analysing and measuring social media engagement for businesses.
Social Mention
Social Mention is a a free, real-time social media search and analysis web tool. It provides real-time data and analysis, customised advance search features enabling the business to retrieve and analyse data from multiple media platforms.
Functions and Tools
Quick Search
Any user can type in keywords and quickly search for mentions across the board.
Social Mention
Social Mention is a a free, real-time social media search and analysis web tool. It provides real-time data and analysis, customised advance search features enabling the business to retrieve and analyse data from multiple media platforms.
Functions and Tools
Quick Search
Any user can type in keywords and quickly search for mentions across the board.
The advance search page not only allowing users to search mentions from videos, comments, blogs, events and etc., it also allow the use of Booleans such as AND, OR and NOT to specified search terms further and select mentions from different locations, dates and languages.
Quick overview of social network performance
After completing a search, there are a few useful tools on Social Mention helping users to understand the performance of business on social media platforms.
Strength
Figure determining how likely would your business be discussed in social media
Sentiment
Figure representing the ratio between positive/neutral and negative mentions.
Passion
Figure determining whether the business has passionate followers and commenters.
Reach
Figure indicate the range of influence.
Search founds
After performing a few searches for the keyword "Siemens" on Social Mention, I noticed the following facts:
Many of the results returned are in different languages, be able to select different languages means businesses can monitor their social media performance within different regions.
The social media performance figures differed depends on the time interval selected, the date selection for search would be a great tool for businesses to track their performance from time to time online.
Recommendation made for Siemens based on the analysis of Social Mentions
The social media performance figures differed depends on the time interval selected, the date selection for search would be a great tool for businesses to track their performance from time to time online.
Recommendation made for Siemens based on the analysis of Social Mentions
Because the search result showing that majority of mentions are neutral and the top user is Siemens itself, it is obvious that most information available on social platforms are posted by Siemens and related business units.
After a bit of research, I have found that a lot of the mentions in the search result are corporate related information such as Siemens company events, CEO speech and etc.
I would definitely recommend Siemens to actively engage their customers to get the conversation traveling both ways. It would be a great idea to encourage customers to post their genuine opinion about Siemens and its products online.
Other Potential Benefits of Monitoring Social Media
Besides directly knowing what customer thinks about your company and its products, monitoring corporate social media also has many other potential benefits; I have just named a few as shown below:
* Data collected from social media platforms can serve as great information source for business environmental scanning; while identifying latest environmental needs, competitor information, customer requirement, crisis situation and etc.
After a bit of research, I have found that a lot of the mentions in the search result are corporate related information such as Siemens company events, CEO speech and etc.
I would definitely recommend Siemens to actively engage their customers to get the conversation traveling both ways. It would be a great idea to encourage customers to post their genuine opinion about Siemens and its products online.
Other Potential Benefits of Monitoring Social Media
Besides directly knowing what customer thinks about your company and its products, monitoring corporate social media also has many other potential benefits; I have just named a few as shown below:
* Data collected from social media platforms can serve as great information source for business environmental scanning; while identifying latest environmental needs, competitor information, customer requirement, crisis situation and etc.
* Social media monitoring could enhance market research on the client demographic, cultural and other business related aspects.
* Analysis of data collected from social media can be used to help to make decision on the business strategy to better engage customers and improve brand images.
* Monitoring social media could also indicates the business the relationship between the revenue and its online reputation; so that it can make decision on the investment for Enterprise 2.0 implementation.
Hi Jiabao
ReplyDeleteThanks for a nice read. It seems to me that SocialMention takes the standardised monitoring, i.e. offered by HowSociable, to the next level with their advanced search techniques. I also think that the results that SocialMention offers provides an important input to company´s social intelligence department (if they have one ;) especially due to the fact that the tool can actually divide the results in regions…pretty cool! Finally I must say that I am not surprised that your analysis proved that Siemens are “the ones doing most of the talking” as Siemens mostly engage in the B2B market (http://en.wikipedia.org/wiki/List_of_Siemens_products). I just think that professional companies might not be as eager to share their opinions about their purchased products on social media platforms compared to end-users, like you and me – or what do you think?
Btw I also like your final presented benefits which I think provides a nice sum-up of your reflections, well done :-)
Thank you for commenting on my blog post!
DeleteYeah, I agree with what you have said about Siemens has done the talking most of the time because of their business nature :) That's very thoughtful of you!
Siemens also produces many directly to user products though; including electronic appliance and hearing aids; so maybe they could aim to get users of those products online and talked about their thoughts.
Hi Jiabao,
ReplyDeleteI think you've given a very nice overview of the SocialMention tool, explaining how it works and what each of the figures mean.
You recommend for Siemens to start to try and actively engage their customers to get the conversation going both ways. How would recommend they do this, use an established social media network like Facebook or Twitter, set up some type of forum/blog/discussion board on their site or something else?
Overall, a very well done post.
Thank you for commenting on my post!
DeleteYeah, I think Facebook and Twitter activities would be a great idea, instead of posting corporate information all the time, Siemens can setup campaigns to promote their products and services to individual customers. Basically they need to talk to customers, engage with them and even allow normal users to give advice and contribute in the production cycle of Siemens' products.
I understand that Siemens is a large company which does a lot of business-to-business work, but I suppose all companies would like to expand and promote their brand images, especially when considering that Siemens does sell electronics to individual customers. And what is better than advertising itself on social media platforms?