The implementation of Enterprise 2.0 by government departments

As a government department employee, I have observed the great impact that internet technologies have had on government organisations. 

Today, many government departments are utilising social media as an internet-based tool for sharing and discussing information; and I would like to talked about how the Enterprise 2.0 tools has helped different government departments to improve its customer services quality.

Thanks to the 2nd generation of Web, today 80% of online users interact with social networks regularly. 

Research shows that internet users spent approximately 1/5th of time online using online social networking platform and create new information. 

The flourish of social media means that information get created faster and spread faster. 


Unlike a decade ago, the government clients have much more power to affect businesses. Millions of people share their thoughts and views about government services online despite the department like it or not. 

Social media is a double sword, it amplifies both positive and negative media effect because the easiness of information publishing, sharing and consuming within the group. And many government departments have chosen to collect data and information constantly via Enterprise 2.0 tools; and act appropriately to adapt to the current environment.

Since social media has the potential to create large and powerful networks by allowing many people to instantly and conveniently communicate at anytime from anywhere; these technologies can help to generate rich new forms of consumer insights and allow government employees to provide feedback instantly; at lower cost and faster than conventional communication methods. 

With the help of Enterprise 2.0 tools, government departments can gain access to more realistic feedback from customer; which enables employees to provide better services based on truthful customer feedback.  Government can also publish and transmit messages to its customers quickly; this will increase the positive exposure of organisations on social media; which could enhance different department's brand images and service quality.
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A list of Enterprise tools utilised by government to and their webpages:

Facebook
http://australia.gov.au/news-and-media/social-media/facebook

Blogs
http://australia.gov.au/news-and-media/social-media/blogs

Twitter
http://australia.gov.au/news-and-media/social-media/twitter

Youtube
http://australia.gov.au/news-and-media/social-media/youtube

Flickr
http://australia.gov.au/news-and-media/social-media/flickr

RSS Feed
http://australia.gov.au/news-and-media/social-media/rss-feeds

Podcasts
http://australia.gov.au/news-and-media/social-media/podcasts