There are countless tools online providing social media services; which many have been used as business intelligence to identify, predict and respond to customer’s behaviour.
After performed a bit of research and look at what other users have said about each individual tools, I have decided to use Social Mention since it is free while offering great functions including analysing and measuring social media engagement for businesses.
Social Mention
Social Mention is a a free, real-time social media search and analysis web tool. It provides real-time data and analysis, customised advance search features enabling the business to retrieve and analyse data from multiple media platforms.
Functions and Tools
Quick Search
Any user can type in keywords and quickly search for mentions across the board.
Social Mention
Social Mention is a a free, real-time social media search and analysis web tool. It provides real-time data and analysis, customised advance search features enabling the business to retrieve and analyse data from multiple media platforms.
Functions and Tools
Quick Search
Any user can type in keywords and quickly search for mentions across the board.
The advance search page not only allowing users to search mentions from videos, comments, blogs, events and etc., it also allow the use of Booleans such as AND, OR and NOT to specified search terms further and select mentions from different locations, dates and languages.
Quick overview of social network performance
After completing a search, there are a few useful tools on Social Mention helping users to understand the performance of business on social media platforms.
Strength
Figure determining how likely would your business be discussed in social media
Sentiment
Figure representing the ratio between positive/neutral and negative mentions.
Passion
Figure determining whether the business has passionate followers and commenters.
Reach
Figure indicate the range of influence.
Search founds
After performing a few searches for the keyword "Siemens" on Social Mention, I noticed the following facts:
Many of the results returned are in different languages, be able to select different languages means businesses can monitor their social media performance within different regions.
The social media performance figures differed depends on the time interval selected, the date selection for search would be a great tool for businesses to track their performance from time to time online.
Recommendation made for Siemens based on the analysis of Social Mentions
The social media performance figures differed depends on the time interval selected, the date selection for search would be a great tool for businesses to track their performance from time to time online.
Recommendation made for Siemens based on the analysis of Social Mentions
Because the search result showing that majority of mentions are neutral and the top user is Siemens itself, it is obvious that most information available on social platforms are posted by Siemens and related business units.
After a bit of research, I have found that a lot of the mentions in the search result are corporate related information such as Siemens company events, CEO speech and etc.
I would definitely recommend Siemens to actively engage their customers to get the conversation traveling both ways. It would be a great idea to encourage customers to post their genuine opinion about Siemens and its products online.
Other Potential Benefits of Monitoring Social Media
Besides directly knowing what customer thinks about your company and its products, monitoring corporate social media also has many other potential benefits; I have just named a few as shown below:
* Data collected from social media platforms can serve as great information source for business environmental scanning; while identifying latest environmental needs, competitor information, customer requirement, crisis situation and etc.
After a bit of research, I have found that a lot of the mentions in the search result are corporate related information such as Siemens company events, CEO speech and etc.
I would definitely recommend Siemens to actively engage their customers to get the conversation traveling both ways. It would be a great idea to encourage customers to post their genuine opinion about Siemens and its products online.
Other Potential Benefits of Monitoring Social Media
Besides directly knowing what customer thinks about your company and its products, monitoring corporate social media also has many other potential benefits; I have just named a few as shown below:
* Data collected from social media platforms can serve as great information source for business environmental scanning; while identifying latest environmental needs, competitor information, customer requirement, crisis situation and etc.
* Social media monitoring could enhance market research on the client demographic, cultural and other business related aspects.
* Analysis of data collected from social media can be used to help to make decision on the business strategy to better engage customers and improve brand images.
* Monitoring social media could also indicates the business the relationship between the revenue and its online reputation; so that it can make decision on the investment for Enterprise 2.0 implementation.
